Built in vision: to provide quality habitat becomes enterprise-class products and services for customers with excellent products and services of residence, providing employees with personal development platform, create value for our shareholders and partners and assume due responsibility for society, German people's common wish.
Built in mission: delighting you always follow is committed to customer satisfaction, employee, shareholder approval, appreciation of the trust, social partners, always moved in the creation of scenarios and a better life.
Built in spirit: Sund, in good faith, advocating good morals and good conduct, the Foundation of the German people; with grateful hearts sincere, are German people along the road full of passion and hard work, is the standard German people work.
In the built values: customer first, and cooperate, and pursuit excellence, and innovation development put customer considered life of source, to most fast of speed feedback customer of voice, to maximum of limits meet customer of reasonable needs; put cooperation considered power of source, to optimal of means development individual of potential, to best of programme integration parties of thought wisdom Chase in the built concept: de are built and in the built people always uphold right of values, and philosophy and worldview, building and beauty of people home, enjoy moved of life, build harmony of social, continued created and customer , With employees, shareholders, and society's harmonious win-win situation.
Management concept: details create perfect attention to detail, innovation to lead the development of moment can become perfect, continuous innovation and beyond in order to continue.
Quality philosophy: from the inside, excellence always value quality and genuinely to do better, to ensure that every product and every service is fine.
Talent concept: everyone is, take the long wisdom with everyone is building in need of talent, we will make full use of each person's ability to the full, let them display their best talent in the right positions.
Team concept: cooperation, tolerance, mutual encouragement, everyone is building in need of talent, we will make full use of each person's ability to the full, let them display their best talent in the right positions.
Service concept: Thanksgiving in the heart, sincerely thankful and sincerely take action, is built in-person services of the country.
Cost concepts: revenue begins with a scientific and reasonable, to grasp the expense-saving, constantly create value for the company is the construction work in principle.
System concept: ruthless system, limited management we ensure unconditional implementation of rules and regulations, but we also want to be in life, work and emotionally giving meticulous care and help.